And we are ignorant that love as a feeling is a historically reckless subjective construct. Regardless of whether we are referring to a biochemical high or a rational ideology such as biblical agape; it just does not exist objectively.
I find it’s best to think about love not just as a verb but as a service. If you refer to the “5 love languages”, each and everyone can be quantified objectively in terms of time, cost or energy. When we start to think about love in terms of an obligation to DO for ourselves or others then the insanity begins to fade away.