There’s an important neurological distinction to be made between pleasure anticipation (wanting) and pleasure attainment (liking). If we only do what we want, we might never do what we’d love. This is the basis of leveraging operant conditioning to form new habits.

Author - The Social Currency (Blockchain/FinTech) | CEO virtualdeveloper.com, LLC a Microsoft Managed Partner. Blockchain | Azure Cloud | Records Management .

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store